
IHOP
For many families, IHOP, one of the restaurant chains—famous for its pancakes—was a breakfast tradition. For hungry diners, its bright blue roof served as a beacon.
But there was a drop as a result of more competition from other all-day breakfast options. The brand had varying degrees of success in its attempts to remain relevant.
Today, there are fewer IHOPs, even though some people still adore them. Its narrative highlights how crucial it is for the dining industry to constantly adapt.













